Big ideas start small.
Where we believe all great ideas start on a Paper Napkin. Our mission is to empower nonprofits with groundbreaking digital fundraising strategies that foster meaningful connections and drive acquisition.
Nonprofits across the US, UK and Ireland
Unveiling a world where every digital interaction can blossom into a lasting relationship!
At Paper Napkin, we are not just an agency; we’re a catalyst for change. Our mission is to empower nonprofits with groundbreaking digital fundraising strategies that foster meaningful connections and drive acquisition. Our services are crafted for organizations that dare to make a difference! Oh and did we mention how much you will love working with our team?
Meet the team →We build the tools we wished existed.
Because fundraising breaks the assumptions ad platforms are built on.
In a year when industry lead costs rose 21%, we cut cost per lead 12% while maintaining average raised for one of our US nonprofit clients.
Industry figure: WordStream 2025 Facebook Ads Benchmarks, US leads campaigns, April 2024 to June 2025. Client figure: 2024 to 2025.
Question everything.
Every “best practice” gets tested before we trust it.
For-profit discipline, nonprofit heart.
Performance-marketing rigour, backed by years inside fundraising.
Test early, test often.
New platforms and formats get a real trial, not a meeting about one.
Incessantly curious.
The question we ask most is “why?”
The next big idea can still start on a Paper Napkin.
Request a demoOver €460,000 raised in a single December challenge.
The challenge. Ad costs were rising across the sector, and Pieta needed its flagship winter challenge to keep growing and bring in new supporters.
What we did. We shaped the creative, ads and supporter journey around the people most likely to fundraise, then moved budget every day toward the ads bringing in fundraisers who actually raised money.
The result. 96% of fundraisers were completely new to Pieta.
Read the case study →“The Challenge would not have been such a success without Paper Napkin’s support.”
Mary-Liz Hurley, Pieta
Increase your impact today
Contact us for a free consultation and take the first step towards a powerful digital presence that drives real-world change.
One agency, many hats
Always testing the next platform and format.
Virtual challenges that turn supporters into fundraisers.
Turning first-time supporters into lifelong ones.
Events filled with people who sign up and raise.
Direct-giving campaigns aimed at people ready to give.
Our know-how, working alongside your team.
We’re a badged Meta Business Partner. Meta has reviewed our work and expertise, so you don’t have to take our word for it.